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Trying to figure out a way to connect with your ideal customer

I don’t like saying that things are a struggle, but it can be a little frustrating to find out where you land on your services. With my Etsy Shop being up for nearly 9 months, I had pivoted at least 15 times on what I am offering to the world.

I thought, “I can sell digital art as a printable download and maybe pug portraits!” and jumped in and went a little crazy. I had a ton of super cute photos, amazing landscapes, interesting fine art work to make into downloadable packages from all different sizes and dimensions.

Luckily for this, I was able to automate all the sizing and had a workflow for making the images for listings:

And nearly 80 listings later, I was done, and was excited! My actual art and photography works were for sale on Etsy!

And then, 90 days later, all of those listings expired, without a single sale.

I was a little… beat up by that. It didn’t feel great, one or two images were favorited, but most were barely viewed. I put some on blast for advertisement and scheduled a lot of social media around them.

And it just didn’t get the traction I wanted at all. It didn’t get any!

So I started packaging ALL of my overlays. And started packaging tons of presets.

But I learned something. Having 100 listings isn’t the way at all.

I decided to have seasonal, popular, and pretty listings.

Look how pretty

And this is the way. I have more traffic with less listings. I have more sales since getting rid of all the other listings.

Granted I only have 5 sales there.

However, I have more connection to people and more interaction with them.

I have saved my idea of photography selling and have been adding my work to https://sngdesigncodigital.shootproof.com

I am still working out some kinks, but it’s looking really bright because I’m doing the work.

  1. Etsy Shop Makeover and Promotion
  2. Art Print Selling
  3. Putting Together Coffee Table Book
  4. Having Prints Available for Art Show (in progress when I find out the theme of the next art show)
  5. Digital Courses
  6. Actual Photography

It’s all coming along.

It just took longer than expected.

Stefan Glazer
Stefan Glazer

Author, Photographer, Artist, Pug Dad, Podcast Host, Teacher, Friend

Articles: 210

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